Photoshop Shadow Effect

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by Susan Slater
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Example: Shadow Effect on Different Background
Example: Shadow Effect on Transparent Background
Example: Shadow Effect on White Background

Let's Add a Beautiful Shadow Effect by Using Adobe Photoshop

The need to stand out in the E-commerce industry is at its highest of peaks now, as the eCommerce world keeps growing more than any other. To stand out from the crowd and the competition, one has to improve the quality of images for their product photographs. To add realism in your image, one should be considering adding shadows to your images which will greatly enhance its quality and bring the amount of relatability to increase sales. To produce ever green and hot selling product pictures, adding shadows to your images will greatly improve its quality and bring those products more sales through customers. This is done with the help of the Photoshop Shadow Effect otherwise known as, to add shadows in photoshop.

The Shadow creation technique will not only improve sales but also bring a certain quality to your images and make the images look professional. This will in turn increase the brand image of the company and bring in more customers, making it a must do for companies in such a hectic market. If the level of quality is improved by the Shadow effect then the competitors will fall short by their quality of pictures, making your company’s production pictures more attractive. Furthermore, adding to that, is the customer’s impression of the product by looking at it through the screen and envisioning them having the said product in hand. Hence, adding shadows to the image through Adobe Photoshop is a necessary step towards success in the long run.

Our Work in Action - Photoshop Shadow Effect

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Types of Photoshop Shadow Effect Service We Provide

There are different types of shadows we can see in nature due to the direction of light. The most common type of shadows is drop shadow, reflection shadow, cast shadow, etc. By using the shadow effect we can create an image or product more appealing and natural. The best way to understand the different types of shadows is to look at some examples. Below are some examples of different types of shadows with a bit of discussion. We are using Adobe Photoshop to create shadow effects. It is very simple to create shadow effects in Adobe Photoshop. 

Drop Shadows

Drop Shadows are basically shadows drawn behind an object to show that the object is above the surface of the background. Most commonly used in wallpapers with text to add effect to the image, this effect is created by putting black or gray bars under the letters, book, flat product, etc, in a slightly different position by the direction of light. The realism of this effect might be increased by getting the pixels of the surface that use drop shadow.

Drop shadowing is a popular technique for creating interesting visual effects. There are many uses of drop shadows, but the most popular is to use the flat product and text-shadow. We can create a shadow effect that is great for titles and other important text. Drop shadowing for awesome and interesting visual effects.

Natural Shadow

Natural Shadows are the shadows that look natural when looking at it but are enhanced a bit using the Adobe Photoshop shadow creation technique. To achieve that effect is to achieve a sense of realism in a photo with a plain background. This is mostly used in photoshoots and other product placements on the internet. For images in Amazon, Alibaba, etc. to bring that natural look to life and to lure customers to buy the product even if they cannot see it face to face. To make this happen, one has to go through a lot of technicalities and steps to make the natural shadow look even better with the help of the Photoshop Shadow Effect.

Real Shadow

Real or Existing Shadows are the shadows that are pre-existing and that need to be tweaked with, according to the wishes of the customer. The concept of keeping an existing shadow is quite similar to a natural shadow. Yet, the technique here differs due to there being a difference between enhancing a shadow and tweaking it via the Photoshop Shadow Effect. The existing shadow is to be made darker or lighter and made more live-like. What differs from picture to picture, due to the setting it is captured in and how different the light falls on the product. This is done through Adobe Photoshop to make the image’s shadow show more, to make the colors in the picture pop more.

Reflection Shadow

Reflection Shadows are edited using Adobe Photoshop to make the product look like it’s placed on a reflective surface. It’s an effect that adds to the aesthetic rather than distracting the customer from the product itself. This is done on products such as jewelry and Shoes, which one usually shops in a highly lit room. This not only attracts customers but gives them a perception of reality that makes the product much more appealing. This will not only make you more sales but make your brand image grow due to the level of quality your pictures have, therefore bringing longevity to your success.

Cast Shadow

To create a realistic cast shadow in Photoshop, we can choose an appropriate light direction and angle. Have to fix the Position of the light source so that it is falling behind the object to cast the shadow. The light should be dimmer than the light on the object. If the light source is brighter than the object, it will not look like a cast shadow. For example, we can refer to a candle and its shadow. A flashlight also works well to create cast shadows. We can refer to another example like If you do not clearly understand one of these, you can turn off all other lights in the room and leave only the room light on. you will see the shadow over there and it is a cast shadow. By using the photoshop shadow effect creation technique, we can do the same on your photos.

Why will you use shadow effects for your products?

The Photoshop Shadow Effect will not only improve sales but also bring a certain quality to your images and make the images look professional. This will not only make you more sales but make your brand image grow due to the level of quality your pictures have, therefore bringing longevity to your success. Along with that, increase the brand image of the company and bring in more customers, making it a must-do for companies in such a hectic market. If the level of quality is improved by the Photoshop Shadow effect then the competitors will fall short by their quality of pictures, making your company’s production pictures more attractive.

Whether it be the demand for drop shadows, casting shadows, natural shadows, or reflective shadows, anything can be achieved with the power of adding a shadow in photoshop via the Photoshop Shadow Effect. Therefore it’s crucial to note the importance of shadows in your pictures and how dull they may become if it remains to be a dull image. As the shadows make the colors in your pictures pop more. It may also make your product shine more. Furthermore, adding to that is the customer’s impression of the product by looking at it through the screen and envisioning them having the said product in hand. Hence, adding shadows to the image through the Photoshop Shadow Effect is a necessary step towards success in the long run. Running through with this, is the importance of shadows in your day-to-day life, as you would feel lonely without your shadow, so will your products.

When to use Shadow Effect

If a product needs an enhancement of its shadow or a shadow needs to be made under it a natural shadow may be added. Other than that, when a product requires that extra flair to its quality, a reflection shadow will be sufficient to bring that to life. Drop shadows might be added to a free-floating object, or a cast shadow may be applied when they need a large shadow.

When to not use Shadow Effect

Where there is a cluster of products together and there is not much room to accommodate the shadows properly. When there is a pre-existing shadow that looks good enough to go on a site and look lifelike. When the photographer might have used a black backdrop to their images for it to look aesthetically pleasing a shadow does not need to be applied. These are just some of the examples.

Who is getting benefited by using the Shadow Effect service?

eCommerce business

The Photoshop Shadow Effect will not only make the eCommerce business more sales but make their brand image grow due to the level of quality their pictures have, therefore bringing them success. Along with that, make the brand image of the company reputed and bring in more customers, making it a must-do for companies in such a hectic market. If the level of quality is improved by the Photoshop Shadow effect then the competitors will fall short by their quality of pictures, making their company’s production pictures more attractive. Therefore making the business have more sales and a good reputation in the long run.

Professional Photographers

Professional Photographers are benefited due to the fact that their work of post-processing the pictures is highly reduced or even removed so that they can focus on their other projects while someone else does the shadow effect for them. Other than that, he does not have to invest in high-quality studio lights to achieve a natural effect of shadows. Rather he can send the work to us to add the shadows for him, saving him both time and money. Using the Shadow Effect on his pictures, he can create beautifully lifelike images that will build him a customer base for his quality images.

Creative Studio/ Ad Agency

For Ad Agencies, using the Photoshop Shadow Effect on their pictures will enable them to get more exposure, as the pictures with shadows are guaranteed to attract more people to the website they are advertising. As for Creative Studios, it’s crucial for them to use this Shadow Effect to make the people allure their projects without any question of quality. As mentioned before, to grow a company involving themselves in clothing lines, art projects, or ads online, they need to capture the attention of people all over the world, to make that possible, the Photoshop Shadow Effect is a great way to achieve that.

Why Are We The Best Fit on Photoshop Shadow Effect Service?

The personal touch of precision is an important quality when designing an item. Our years of experience follow us thoroughly, so when you trust in our service, you’ll never be disappointed. As our team of professionals is working around the clock to deliver the best possible quality of service. Our team will provide our clients with their desired service in a short amount of time! Other than that you can rest assured that your products will be presented to you with the highest quality possible. 

Our shadow-creating techniques will leave you satisfied with the end image and create an everlasting impression on your customers. We use an advanced processing method to make sure the photos are exactly what you want. If you want to provide us with any special instructions, just let us know and we will follow them.

To reach your delivery date, we offer our services at any time. Besides, the price of the module is quite reasonable.

Our Working process

As photo experts, we have multi-level expertise to achieve the best-fit shadow depending on the necessity and the environment. The lighting direction is most important to keep in mind before applying the shadow effect, otherwise, it will look fake. With the shadow effect, we can create a great number of variations and it is easy to be creative. We can make the image background transparent as well as the shadow too. Then you can apply different types of background as per your need.

We will provide different types of file formats. PNG and PSD will be provided with a transparent background, those two file formats will allow you to change the background by yourself. For the webshop product presentation, our recommendation is a jpeg web-optimized photo. 

We have a quality control team to assure that each photo meets our quality standards. If you are not satisfied with the photos, we will redo the order until it’s perfect. That is an assurance of our commitment to provide a complete high-quality service at a reasonable price. We will accept low-resolution pictures, even if it is printed on a T-shirt or other merchandise. However, the results may vary depending on the quality of the pictures you submit to us. We can work with small variations in file size and image quality.

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